What does it mean "Remarketing"?

Remarketing is a way to show ads to people who have previously visited your website or interacted with your business. When someone visits your website, a cookie is placed on their browser that allows you to later show them targeted ads as they browse the web.

Here are some examples of how you could use remarketing:

1. Showing ads to people who abandoned their shopping cart on your e-commerce website.

2. Displaying ads to people who have previously signed up for a newsletter or registered on your website.

3. Reminding people who have visited your website about a sale or promotion.

4. Targeting people who have previously shown interest in a specific product or service with ads for related products or services.

Remarketing can be a powerful tool for reaching potential customers and driving conversions. It allows you to stay top of mind with people who have already expressed interest in your business and can be an effective way to bring them back to your website to complete a purchase or take another desired action.

• Remarketing is often used in conjunction with Google Ads, but it can also be used with other advertising platforms.

• Remarketing lists are created by adding a piece of code, called a "tag," to your website. This tag places a cookie on the visitor's browser, which allows you to later show them targeted ads as they browse the web.

• You can create different remarketing lists for different types of visitors, such as those who visited specific pages on your website or completed a specific action, like filling out a form or making a purchase.

• When creating a remarketing campaign, you'll need to create ad groups for each of your remarketing lists. You can then create ads that are specifically tailored to each list.

• You can use targeting options, such as location, language, and device, to further narrow the audience for your remarketing ads.

• You can use remarketing in different ad formats, such as display ads, search ads, and video ads.

• It's important to have a clear goal in mind when setting up a remarketing campaign. This could be increasing conversions, driving traffic to a specific page, or promoting a particular product or service.